![]() If you’re writing in English, ask yourself: Is English the first language of all your audience members? Are you using idioms or other expressions that might not be clear to someone with a different background in English? For example, are you using expressions that require U.S.-specific cultural knowledge?Ĭulture. You can find more information on titles, names, and pronouns in our handout on Gender-Inclusive Language. or Professor? If you are writing about a third party, do you know what title and pronouns to use? When the name of the person you’re writing to is unknown, then it is customary to address your letter “To Whom It May Concern.” But this may be impolite if the person’s name is known or easily discovered. Is it appropriate to address your audience by their first name, or is a salutation needed? Are you addressing someone who prefers to be addressed by a formal title such as Dr. When answering the last question, don’t overlook the following considerations: ![]() In general, how can you tailor the organization and style of your writing to address your audience’s considerations and needs?. ![]() How will you communicate about setbacks? When is it appropriate to spin bad information with a positive outlook? How will stakeholders, customers, or employees respond to bad news?.What is your audience expecting? Is your goal to satisfy their expectations, or do you want to surprise them with a new idea?.What does your audience most need to know?. ![]()
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